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TELE-QUAL^® Closed-Loop
Tele-Prospecting^® System

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Seminar & Event Recruitment

If you need to maximize the attendance of your marketing or sales event or boost the attendance of decision-makers visiting your booth at an upcoming tradeshow, Meta has the answer.

Attendee Recruitment for Sales & Marketing Events

• Recruits and registers attendees for seminars, webinars, conferences, user group meetings, tradeshows and other special or custom events.
• Effective for both paid and no-cost events.
• Identifies those individuals best suited to attend based on your targeting criteria.
• Can identify, qualify, and register others in each organization not already in the DB.
• Increases the quality of attendees by qualifying the organization and individual(s).
• Can set an individual sales meeting or demonstration time for the attendee.
• Sets sales call appointments (with a sales rep) for those with interest that can’t attend.
• Identifies and tracks the other reasons those targeted can’t attend.
• Verifies and updates the contact information in your database.
• Provides feedback on interest level and appropriateness of event and event topic(s).
• Leverages Meta’s extensive experience scoping, planning, and executing recruitment efforts, significantly increasing event’s attendance.
• Quick campaign set-up – can launch campaign with a 24 hour lead-time, if required.
• Can scale recruiting efforts up or down as needed to reach attendance goals.
• Can help client develop and optimize the value proposition to maximize attendance.
• Can perform registration confirmation (for free events) to boost attendance.
• Can “disinvite” less desirable registrants when event is over full.
• Can pursue “no shows” to set, requalify, and set sales call appointments (see below).
• Leverages Meta’s proven 5-step TeleProspecting^® sales prospecting process, insuring high-quality and a consistent level of registrations.
• Employs Smart Call™ rules-based technology to prioritize your calling effort each day by carefully evaluating each opportunities’ attributes and progress, maximizing your campaign’s return and ensuring that no opportunity slips through he cracks.

• Maximizes event’s effectiveness and return-on-investment.
• Performed immediately following sales and marketing events to leverage interest and minimize good opportunities from slipping away.
• Pursues attendees that didn’t “connect” with a sales rep at the event.
• Requalifies and sets sales call appointments with event “no shows”.
• Can revisit event “no interests” to discover if the reason is “logistical” (couldn’t attend) or solution-oriented (didn’t want to attend), leveraging the value of your DB.
• Provides more specific/appropriate marketing information.
• Requires little set-up and can be quickly implemented, minimizing project overhead.
• No campaign size is too small – can follow-up on one or more opportunities.
• Leverages Meta’s proven 5-step TeleProspecting^® sales prospecting process, insuring high-quality and a consistent level of deliverables.
• Employs Smart Call™ rules-based technology to prioritize your calling effort each day by carefully evaluating each opportunities’ attributes and progress, maximizing your campaign’s return and ensuring that no opportunity slips through he cracks.