Sales Process Improvement

Sales Prospecting Process Optimization

• Evaluates the effectiveness of internal prospecting and/or inside sales organizations.
• Reviews and perfects market and buyer targeting and fit criteria.
• Develops reasonable and effective prospect qualification criteria.
• Identifies messaging and qualification problems that lead to lost opportunities.
• Identifies lead handling/process problems and makes recommendations (best practices).
• Suggests appropriate lead & prospect grading methods.
• Recommends sales pipeline management techniques at three distinct levels.
• Reviews and recommends appropriate database fields to support CRM/SFA system - Introduces closed-loop assessment tools to maximize objective feedback from prospects and minimize opportunities slipping between the cracks.