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TELE-QUAL^® Closed-Loop
TeleProspecting^® System

EMPLOYMENT

Client Portal

Intelligence Gathering

Target Market Potential Assessment

• Assesses market size, share, and future/remaining value of a target market.
• Ideal for selecting, assessing, and prioritizing your target markets.
• Ideal for assessing the applicability of new offering(s) and/or new markets.
• Identifies the individuals (decision-makers) best to target.
• Identifies buying potential and reasons driving buying interest (need).
• Helps to determine future prospect conversion and sales win rates.
• Identifies required and desired capabilities (ideal for validating/enhancing offering).
• Identifies initiatives, projects, budgets, and time-lines for later follow-up.
• Identifies competitive “players”, penetration, strengths & weaknesses.
• Identifies pricing expectations helpful in establishing/confirming price points.
• Typically performed “blind” (without divulging your company’s name).

Market Opportunity Buyer Screening

• Similar to a TeleProspecting^® campaign, except focuses on gathering intelligence about current and future buying opportunities without divulging the name of your company.
• Identifies “low hanging fruit”, near-term, and future interest.
• Explores buying situations for their need and interest level.
• Identifies functionality, capabilities, and requirements being sought.
• Identifies active buying opportunities, buying teams, budgets, and purchase time-frames.
• Identifies key evaluation criteria and specific competitors sharing your market space.
• Identifies decision-makers; as well as, key influencers.
• Tests and optimizes campaign messaging and any “pain statements”.
• Gathers market intelligence on business issues, buying factors, and evaluation criteria.
• Survey can be performed “blind” (without divulging client’s name).

Intelligence Gathering

• Traditional marketing survey to increase your knowledge about your market(s).
• Targets one or more markets(s) or a list of candidate “opportunities”.
• Can identify the multiple best sales opportunities within targeted organizations.
• Identifies the appropriate target contacts (decision-makers) to complete survey.
• Appropriate for when the client has a predefined list of questions to ask or topics to explore. (Meta can assist client in development & refinement of questions.)
• Performed blind, without divulging your company’s name.
• Can compile responses, present summary findings, or provide a market assessment.

Sale Recovery & Lost Sale Analysis

• Investigates problematic and lost sales opportunities.
• Provides insight into your offering, buyer’s perceptions, your selling technique, etc.
• Aids in rescuing “lost” opportunities and improving future sales positioning.
• Divulges selection criteria and preferred/selected competitive solution.
• Can be performed “blind” without divulging your company’s name.